You, as a Canadian farmer, are an important part of the cereals value chain, the foundation of the Canadian brand promise of clean, consistent, quality. Farmers, like you, help fuel the cereals value chain through your stories, actions, and commitments.
This is why Cereals Canada, and its technical division CIGI, are dedicated to building opportunities to having an always-on, ongoing conversation where we listen, reinforce your importance, inspire and reveal your true contribution.
Part of our commitment to you is also to ensure that we are providing you with the feedback from customers in our key markets. This is why we are hosting an online event for you on March 2nd, 2021 from 10 am-12 pm CST. You can register here: https://cvent.me/NxQKRR to participate in this event.
The key focus of this event will be for you to have the opportunity to hear directly from us about what was heard during our 2020 new crop missions, including information on the changing demands of consumers around the world. You will have the opportunity to see directly how the decisions you make on your farm impact global markets.
This will be one of many online events that we will be hosting for you. There is a lot more to come. We look forward to seeing you at this live event!
